An SABC Campaign celebrating Heritage Month implemented across digital platforms and traditional platforms.
Taking inspiration from the phrase, ‘Home is where your roots are’, simple graphic line elements in the form of roots were created. The roots represent heritage, place of origin and home soil. Technology and the Fourth Industrial Revolution theme was also introduced in the form of a digital circuit board created from the roots. Intertwined in the roots, are elements which tell the narrative of each of the 5 pillars focused on during the Heritage Month Campaign - Music, Language, Fashion/ Art and Food/ Cuisine.
