SABC2 required a logo to mark the 20th year celebration of their popular TV Soapie, 7de Laan. The logo was to be used for on-air marketing as well as for the event to celebrate the milestone with cast and crew. The concept for the logo came from a simplified graphic representation of a road to form the number twenty. The road symbolises both the successful path/ journey to 20 years of the show as well as the street name from which the soapie’s name comes from.
7de Laan - 20 years
Logo Development | Branding
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1016,h=560,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_foiling-AVLBe3x9pkSKJ0aV.jpg)
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![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=392,h=368,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_logo1-Yg2XJL4baPiBlnk6.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=312,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_logo1-Yg2XJL4baPiBlnk6.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=392,h=368,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_logo2-dJoOwePVeQsJxvML.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=312,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_logo2-dJoOwePVeQsJxvML.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=392,h=368,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_logo3-d95PBDZlMoC6rPbK.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=312,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_logo3-d95PBDZlMoC6rPbK.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1016,h=560,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_cupcake-ALpLQB2v2jsjvKpb.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=183,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_cupcake-ALpLQB2v2jsjvKpb.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1016,h=624,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_invitation-dWx91eLJnQTgDa99.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=204,fit=crop/dOqE6kvoRZIPjy9r/7delaan20years_invitation-dWx91eLJnQTgDa99.jpg)