SABC Annual Report

Layout | Illustration

The concept for the Annual Report had the central theme of the 2010 Soccer World Cup with a uniquely African approach. Using sketchy line-art illustrations to depict various concepts relating to soccer, South Africa and broadcasting in a style representative of early San rock art on earthy tones, combined with a modern digital style: symbolic of how far we’ve all come. Using a spot gold varnish throughout the Annual Report represents the trophy everyone had their eyes on.