The Gleevolution Factory
Logo Design | Visual Identity | Branding
The Gleevolution Factory is a learning and development company that focuses on leadership, sales and customer service training sessions, by means of fun, engaging and practical learning methods. They required a logo and identity that evoked the spirit of their training methods as well as their goal of making people smile and laugh at work, and learn through fun.
This project was done in collaboration with The Collective One Agency
Logo Design Rationale: The font and texture of the letters and elements within the logo have a hand-made or hand-written quality to make it feel approachable and add a human touch. A colourful palette is used to portray a fun bold identity that stands out. Shades of primary and secondary colours are used to add playfulness. The double letters ‘ee’ form a laughing emoji to represent the fun format of the training and the brands vision of making people smile / belly-laugh at work. The font used is playful and fun. The letters are stacked to give a feeling of game play and building blocks. Learning is not linear and there is no fixed path - the letters are therefore dynamic showing growth and progress